Companies · Tech·1 min read·
Why Apple Keeps Buying Back Its Shares
A question-led look at Apple, cash generation, and capital allocation.
Share buybacks are not just a financial trick. They are a decision about what management believes a dollar of cash is worth inside and outside the business.
Cash is a strategic resource
A company with durable cash generation can return capital, invest in new products, or wait. The right answer depends on opportunity cost and valuation—not on a universal rule.
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